Summary

Digitising the booking of advertisements as well as delivering the content of the advertisement digitally have several advantages. Ad orders and/or content in digital format enable faster and cheaper communication by using normal telephone lines or ISDN. Less human interference decreases the possibility of mistakes and saves labour costs. And if methods and applications used are standardised, the accessibility of newspapers to the advertisers is increased. This report is continuation to the Special Report 6.14.1 "Introduction to the basic principles of EDIFACT" and consists of two case studies. The first case study presents the Finnish newspaper Helsingin Sanomat and how they are using EDIFACT for electronic booking of ads. In the second case study digital distribution of artwork is studied by presenting ADS (Artwork Delivery System) developed by Associated Newspapers in London UK. There are other applications in the market being used especially for digital distribution of advertising data and IFRA shall report on them in "Newspaper Techniques" as they develop.